How To Geotag Photos For SEO: A Comprehensive Guide

How To Geotag Photos For SEO: A Comprehensive Guide

How To Geotag Photos For SEO: A Comprehensive Guide

Boost local SEO by learning how to geotag photos effectively, enhancing visibility and driving targeted traffic to your site with our guide.

geotagging photos for seo

In the visually-driven world of digital marketing, images are not just a piece of the content puzzle—they’re the corner pieces.

They set the stage, tell a story, and, if you’re savvy about SEO, they can also lead viewers right to your virtual doorstep. That’s where geotagging comes into play.

But what exactly are geotagged photos, and how do they affect SEO? Let’s dive in.

Understanding Geotagged Photos

Before we can harness the power of geotagged photos, we need to understand what they are.

Simply put, geotagging refers to the process of adding geographical information to various media forms, including photographs. This data usually consists of latitude and longitude coordinates, but it can also include altitude, bearings, distances, and even place names.

Imagine you’re a local business owner. When you geotag your photos, you’re essentially pinning them to a virtual map, telling search engines—and by extension, your potential customers—exactly where you can be found. It’s like dropping breadcrumbs across the internet, leading right back to you.

The SEO Impact of Geotagged Images

Now, let’s talk about the SEO juice. Search engines like Google are getting smarter every day, and they’re placing a higher emphasis on location-based information. When your images are geotagged, search engines can index your content more effectively, associating it with a specific location.

This is particularly beneficial for local SEO, as it increases the chances of your images—and therefore your business—showing up in location-specific searches.

Moreover, geotagged images can enhance the user experience. They can appear in location-based photo searches, which can drive more traffic to your site. They also add a layer of authenticity to your content, showing users that you’re a legitimate entity with a real-world presence.

The Process of Geotagging Your Photos

So, how do you geotag your photos? The process can vary depending on the device and software you’re using, but here’s a general outline:

Using a Smartphone or Camera with GPS: Many modern smartphones and cameras come with built-in GPS that automatically geotags photos as you take them. Ensure that the GPS function is enabled before you start snapping pictures.

Manual Geotagging: If your images aren’t automatically geotagged, you can add the information manually using photo editing software like Adobe Lightroom or online tools designed for geotagging. You’ll need to input the latitude and longitude for each image, which can be found using Google Maps or other GPS services.

Using Geotagging Software: There are dedicated programs and apps that can batch geotag your photos based on the location data stored in the image file or your own input. This can be a huge time-saver, especially if you have a large number of photos to process.

What If Your Images Are Not Pre-Geotagged?

Don’t worry if your images aren’t pre-geotagged. You haven’t missed the SEO boat. You can still add geotags manually, as mentioned above. But beyond that, there are other ways to signal location relevance to search engines:

File Naming: Include location-specific keywords in your image file names.

Alt Text: Use alt text to describe the image and include location information.

Surrounding Content: Ensure the content surrounding your image is relevant to the location you’re targeting.

Structured Data: Use schema markup to provide search engines with detailed location information.

Best Practices for Geotagging Photos for SEO

To get the most out of geotagging for SEO, follow these best practices:

Accuracy is Key: Ensure that the geotags you add are accurate. Incorrect geotagging can mislead users and search engines, which can hurt your SEO efforts.

Consistency Across Platforms: Make sure your geotagging is consistent across all platforms where your images appear, including your website, social media, and Google My Business listings.

Privacy Considerations: Be mindful of privacy. Avoid geotagging images that could reveal sensitive locations unless it’s crucial for your business.

How To Use GeoImgr to Geotag Your Images for SEO

If you’re looking for a straightforward way to geotag your images for SEO, GeoImgr is a tool that can help. It’s a web-based application that allows you to add geolocation data to your images with ease. Here’s how you can use GeoImgr to enhance your SEO efforts:

Step 1: Access GeoImgr

Start by navigating to the GeoImgr website. It’s user-friendly and doesn’t require any advanced technical skills. You’ll be greeted with a simple interface that’s designed for one purpose: to geotag your photos.

Step 2: Upload Your Image

Once you’re on the GeoImgr site, you’ll see an option to upload the image you want to geotag. Click on the ‘Start Now’ button and select the image from your computer. GeoImgr supports various image formats, so compatibility is rarely an issue.

Step 3: Find the Location

After uploading your photo, the next step is to specify the location where the photo was taken or where you want it to be geotagged. You can do this by entering an address, a place name, or by manually navigating the map provided on the GeoImgr platform. Once you’ve found the exact location, you can drop a pin to mark it.

Step 4: Write the Geotags to the Image

With the location pinpointed, GeoImgr allows you to write the geotags directly to the image file. There’s typically a button or command that says ‘Write EXIF Tags’ or something similar. Clicking this will embed the latitude and longitude coordinates into the image’s metadata.

Step 5: Download and Use Your Geotagged Image

After the geotags have been written to your image, you can download the updated file. GeoImgr usually provides a link or button to download the geotagged image to your computer. Once downloaded, your image is ready to be used on your website, social media, or any other platform where you want to improve your SEO through geotagged images.

Step 6: Implementing Geotagged Images for SEO

Now that your image is geotagged, upload it to your website with the appropriate context. Remember to use descriptive file names, alt text, and surround the image with relevant content to maximize the SEO benefits. If you’re using the image on a page that’s targeting local SEO, ensure that the rest of the page is optimized for local search as well.


Geotagging your photos is a powerful way to boost your SEO, particularly for local search. By providing search engines with precise location data, you’re not just optimizing your images; you’re optimizing your visibility. Whether your images come pre-geotagged or you add the information manually, the important thing is to ensure accuracy and consistency.

Remember, SEO is not just about keywords and backlinks; it’s about creating a web of information that search engines can use to understand your content—and your business—better. Geotagging is a part of that web, and when used effectively, it can lead to increased traffic, better user engagement, and ultimately, more conversions.

So, go ahead, tag your photos with their geographic information. It’s a small step that can lead to a big leap in your SEO journey.

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What is Local SEO?

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What is Local SEO?

What is Local SEO?

What is Local SEO and Why it is Important?

Learn what local SEO is, why it’s vital for local businesses, and get 5 tips to improve your local SEO to get found by your customers.

local shops and businesses

You’ve probably heard about the importance of SEO – Search Engine Optimization – for businesses trying to get found online.

But there’s a specific flavor of SEO that’s often overlooked yet critically important for local businesses: local SEO.

In this post, we’ll explore what exactly local SEO is, why it’s so vital for local businesses, and most importantly, how you can improve your local SEO to attract more customers.

So What Exactly is Local SEO? 

At its core, local SEO is optimizing your online presence so customers can find your business on search engines and other sites when they’re looking for products or services in your geographic area.

For example, if Sally opens up Google Maps on her phone and searches for “Italian restaurants near me,” your pizzeria needs to show up in the results if you want Sally’s business.

That’s local SEO in a nutshell.

It’s all about helping nearby searchers connect with your business digitally so they can visit your brick-and-mortar location.

Why Local SEO is Important

Here are shocking stats: 97% of consumers search for local businesses online, and over half of those searches lead to store visits within 24 hours. 

If your business isn’t easily findable locally online, you’re missing out on tons of potential customers and revenue. 

And with more people using smartphones than ever before, optimizing for local searches on mobile is no longer optional – it’s imperative.

In other words, failing at local SEO today is like opening up a new restaurant but refusing to put up signage or print menus for your patrons. You might get a trickle of customers who randomly wander in, but you’ll miss out on serving the vast majority.

5 Ways to Boost Your Local SEO

Hopefully, I’ve convinced you that focusing on local SEO is mission-critical. But how exactly can you improve it?

Here are 5 high-impact tips:

1. Complete and Optimize Your Google My Business Listing

This is SEO 101. Make sure you’ve properly set up and optimized your Google My Business profile with accurate info and photos that will make people want to visit your location.

 2. Encourage Customer Reviews

Reviews boost local SEO rankings big time. So ask happy customers to leave you positive reviews on Google, Yelp, and other sites. Respond professionally to any negative feedback too.

3. Update Site Content for Local Keywords

Refresh your website copy and metadata to target locally focused keywords related to your products, services, and location. This helps search engines understand your local relevance.

4. Get Listed on Additional Sites

Get found on industry-specific directories, review sites like TripAdvisor, and any other reputable sites that make sense for surfacing your business to nearby searchers.

5. Publish Local Blog Content

Consider regularly publishing locally-focused blog content on your site. This can cover things like local events, partnerships, community stories, and other content showcasing your local connections.

Is Local SEO Important for Every Business?

I’ve focused this post specifically on local businesses that serve customers in a particular geographic region – for example, restaurants, retail stores, dentists, hair salons, etc.

But what if you’re a business that serves customers primarily online, without a physical location for them to visit? Is local SEO still relevant in that case? 

The answer is: that it depends.

For truly online-only businesses like certain SaaS companies, e-commerce stores, and service providers like web designers, local SEO is usually less of a priority. Their customers come from all over, so optimizing for local searches brings little benefit.

However, even for those types of businesses, targeting searches from your closest major metro area can still drive sales. And if you have a distributed workforce that serves customers in person, local SEO again becomes extremely relevant for getting discovered locally across all your market territories.

While local SEO may not make sense for every business, it pays to evaluate if it could be worthwhile for yours before dismissing it outright. There may be an untapped local opportunity even if local customers aren’t your primary audience today.

And if you do have a physical location that customers can visit? Then optimizing your digital presence to attract locals browsing online should be near the top of your to-do list.

The Takeaway

Optimizing for local SEO lets you digitally raise your hand when potential new customers in your area are searching for businesses to patronize.

And the tactics above are just a starting point. There’s always more you can do to finesse your local SEO strategy and outrank your competitors in map and search listings. 

So take the time to assess how findable your business is for local searches, identify any gaps in your approach, and keep enhancing your presence. It’s well worth the effort to reel in more foot traffic and delight more hometown customers.

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The SEO Game Has Changed: SEO vs. GEO

The SEO Game Has Changed: SEO vs. GEO

The SEO Game Has Changed: SEO vs GEO

Discover the key differences between generative engine optimization (GEO) and search engine optimization (SEO) in our latest guide.

seo vs geo

Search engine optimization (SEO) used to be the name of the game when it came to driving organic traffic to your website. But now there’s a new player in town: generative engine optimization (GEO).

What is GEO exactly?

And how does it differ from traditional SEO?

More importantly – which strategy is right for your business?

In this guide, I’ll break it all down so you can make an informed decision on where to allocate your time and resources.

Let’s dive in.

SEO 101 – A Quick Refresher

Before we get into the nuances of GEO, let’s do a quick recap on SEO.

Search engine optimization refers to the practice of optimizing your website and content to rank higher in search results on Google, Bing, and other search engines.

You do things like:

  • Target relevant keywords in your content
  • Optimize page titles, headers, images, etc.
  • Build high-quality backlinks to your site
  • Ensure your site has a strong technical foundation (e.g. fast load times)

The goal is to increase your visibility for relevant searches, drive more organic traffic, and convert that traffic into leads/sales/whatever your business goal may be.

So ,What is Generative Engine Optimization (GEO)?

GEO is a new approach that optimizes for generative AI platforms like ChatGPT rather than traditional search engines.

With GEO, you’re creating content that is then used to train large language models to answer questions on a particular topic.

Let’s use an example. Rather than optimizing a blog post to rank for the keyword “best hiking boots for women”, you’d create a large volume of quality content related to women’s hiking boots.

This content would then be input into a language model like GPT-3 to “train” it on everything there is to know about the topic.

The model itself then becomes the endpoint that users interact with to get answers. And your goal with GEO is to have your content be the underlying information those answers are based on.

SEO vs. GEO – What are the Key Differences?

On the surface, GEO and SEO may seem quite similar since they’re both about driving organic traffic and visibility. But there are some key distinctions:

Intent – With SEO, you’re trying to match user’s search intent and provide the best result for a specific query. GEO is less about individual search queries and more about comprehensive knowledge on a topic.

Reach – SEO gets your content in front of people actively searching right now. GEO plugs into conversational AI that could surface your information for years to come.

Volume – SEO success is about creating targeted, high-quality content to rank for individual keywords. GEO requires a high volume of in-depth material on a topic.

Work Required – SEO involves things like keyword research, on-page optimization, link building, etc. GEO is closer to traditional content marketing at scale.

GEO – Is it the Future of SEO?

In a word – yes.

While traditional SEO will still be around for the foreseeable future, GEO is quickly becoming a huge channel for discoverability and organic growth. Think about it – how often do you use a voice assistant or chatbot when you have a question these days?

As AI continues to shape the online experience, whoever owns the underlying data will have a significant advantage. By creating massive knowledge bases and training AI models on them, you can essentially create your own army of AI salespeople/support agents/educators.

Should You Focus on Both GEO and SEO – or Just GEO?

Now that we’ve covered the key differences between generative engine optimization and search engine optimization, you might be wondering – should I do both? Or is it better to go all-in on GEO?

The answer really depends on your specific business, resources, and goals. Let’s break it down:

Reasons to Focus on Both:

  • Diversified traffic/lead sources are always a smart strategy
  • SEO can still drive valuable traffic, especially for high-intent keywords
  • Experience with both will make you an early adopter of GEO

Reasons to Focus on Just GEO:

  • GEO is the future and where things are rapidly headed
  • High barriers to entry mean less competition early on
  • Can be easier to measure impact of GEO efforts vs. SEO

My take? For established businesses with resources, a balanced approach makes sense. Pour gasoline on the GEO fire while maintaining your SEO foundations.

For new companies or those with limited bandwidth, prioritizing GEO is the way to go. It’s still early innings, so you can get in on the ground floor and ride the wave as things progress.

Either way, it’s important to start experimenting with GEO now. This will future-proof your content, help you build AI skillsets, and stay ahead of the competition.

Doing both is ideal – but focusing on just GEO could be a better use of resources in certain scenarios.

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What is Generative Engine Optimization?

What is Generative Engine Optimization?

What is Generative Engine Optimization?

Optimize your content for AI with Generative Engine Optimization (GEO) – discover tactics for semantic mapping, metadata usage, and intent alignment that elevate SEO.

what is generative engine optimisation

You’ve heard the hype about ChatGPT and other generative AI models that can understand and create human-like text. The era of AI-driven content is officially here.

What does this mean for you as a creator, marketer, or publisher? Is all that SEO effort about to become obsolete?

Definitely not.

But there is a new content optimization frontier emerging called Generative Engine Optimization or GEO.

In our rapidly changing digital world, succeeding with SEO alone is no longer enough. You need to optimize your content holistically – for traditional search engines like Google, for voice assistants, and now for the latest generative AI.

Think of it like this: search engines index pages on the public web. Generative AI indexes the collective knowledge contained in that content. GEO helps make sure your knowledge assets are surfaced, understood, and repurposed by AI in valuable ways.

In this comprehensive guide, I’ll cover exactly what GEO is, why it matters for content strategy, and how to start optimizing your work accordingly. The AI content revolution is happening rapidly – make sure you’re ready to capitalize on it.

Let’s explore the growing field of Generative Engine Optimization!

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is an emerging field that focuses on optimizing content for generative AI models like ChatGPT and DALL-E. Just as traditional SEO helps websites rank on search engines like Google, GEO helps content perform well on these AI platforms.

Think about it… AI assistants are rapidly becoming the preferred way to get information for millions of users. If you want your content to get found and engage these audiences, you need to consider GEO.

How Does Generative Engine Optimization Work?

AI models like ChatGPT work by analyzing massive datasets of existing text and media. Then they calculate patterns and relationships between different data points. Finally, they use that analysis to generate novel text, images, code etc when prompted by a user.

GEO involves optimizing your content so it gets effectively mapped and understood by these AI models. This means using:

  • Clear language and sentence structure
  • Descriptive headers and sections
  • Semantic connections between topics
  • Metadata, tags, and other classification tools

The goal is to make your content as interpretable and referenceable as possible for generative AI.

Pros and Cons of Generative Engine Optimization

Like any emerging field, GEO has both advantages and drawbacks to consider:

Pros of GEO:

  • Reach Growing AI-Driven Audiences – Optimize for the rapidly expanding segment of people using AI chat interfaces
  • First-Mover Advantage – Get ahead of the curve in this nascent space before it becomes oversaturated
  • AI Can Drive Traffic – By ranking in AI results, your content can drive targeted visitors to your site
  • Voice Search Optimized – GEO techniques also optimize content for voice search, another growing trend

Cons of GEO:

  • Still Niche – AI adoption is growing but still fairly limited, so overall impact is low currently
  • More Algorithm Complexity – Dealing with multiple AI algorithms vs just Google’s is more complex
  • Lack of Standards – With no real governing body, GEO techniques are still loosely defined
  • AI Bias Considerations – Need to be wary of introducing biases when optimizing for certain AI models

Tips for Optimizing Content for Generative Engine Optimization

Structure Your Content

Break your content into clearly defined sections with descriptive headers. Use short paragraphs and bullet points. This makes your writing more digestible for AI.

Use Descriptive Language

Choose tangible, specific words that AI can latch onto and build connections with related concepts. Avoid vague phrasing.

Focus on User Intent

Just like SEO, understand what users typically want when asking about your topic. Then cater your content to provide direct, helpful answers.

Enrich with Metadata

Use descriptive titles, summaries, tags, captions and other metadata. This helps AI map your content to relevant topics and entities.

Test and Iterate Since

GEO is still evolving, continuously experiment with different optimization approaches. See what resonates best with AI results.

By implementing these types of tactics, you can effectively adapt your content strategy for the new world of generative AI.

The Bottom Line

Generative AI is transforming how people access information – creating big implications for content creators.

Generative Engine Optimization lets you adapt and position your content effectively on this new landscape.

While still early, GEO principles can help future-proof your digital presence. So it’s smart to start exploring this space and seeing how AI can elevate your SEO game.

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The Art of Assembling an SEO Dream Team

The Art of Assembling an SEO Dream Team


The Art of Assembling an SEO Dream Team

Assemble an SEO Dream Team with our expert guide on building a small yet highly specialized group to elevate your business’s online presence. 

SEO Dream Team

Imagine you’re at a rock concert. The lights dim, the crowd hushes, and then a symphony of expertise hits the stage.

Each member is a master of their instrument, playing in perfect harmony, but with enough room to riff.

That’s your SEO dream team: a group of specialized maestros making magic happen for your business’s online presence. Let’s tune our instruments and find out how to compose this band.

Understanding the SEO Symphony

Before we dive into the composition of our team, let’s understand the music they’re playing.

SEO isn’t just about keywords or links; it’s about creating a user experience that resonates with both the audience and search engines. It’s a complex melody that combines technical prowess with creative flair.

The Conductor: The SEO Strategist

Every band needs a leader, and in the SEO world, that’s the Strategist.

This person doesn’t just understand SEO; they live and breathe it. They’re the ones reading search engine tea leaves, staying ahead of algorithm changes like a surfer anticipating waves. They’re part strategist, part soothsayer, and all about the big picture.

The Rhythm Section: Technical SEO and Analytics Experts

In our band, the Technical SEO Expert is the drummer.

They ensure everything runs on time and without hiccups. They dive into the backend of your website, making sure it’s as search-engine-friendly as a puppy is to a human. Site speed, mobile-friendliness, structured data – they’ve got it covered.

Beside them, you have the Analytics Expert, the bass player, providing the groove of data-driven decisions.

They can read the room (or in this case, the data) and adjust the strategy accordingly. They’re the ones ensuring that the traffic coming to your site isn’t just noise but a melody that leads to conversions.

The Melody Makers: Content Creators and Keyword Researchers

Enter the guitarists, the Content Creators.

They strum the strings of storytelling, creating content that sings to both search engines and humans. They’re not just writing content; they’re crafting experiences, stories that lead the audience down a path sprinkled with keywords as subtly as a master chef uses salt.

Harmonizing with them are the Keyword Researchers, the keyboardists. They find the notes that resonate with audiences, the search terms that people are actually using.

They’re part data scientist, part linguist, and they ensure that the content hits all the right notes.

The Visual Virtuosos: UX/UI Designers and Video Producers

No modern band is complete without a dazzling light show, and that’s where the UX/UI Designers come in.

They make sure your website isn’t just functional but also visually stunning. They understand that a user’s experience on your site is like a fan’s experience at a concert – it should be unforgettable.

And let’s not forget the Video Producers, the pyrotechnics experts of our band.

They know that sometimes, your audience wants more than words; they want a show. Videos can skyrocket engagement and keep users on your page longer, which is music to the ears of search engines.

The Promoters: Link Builders and Social Media Managers

What’s a great band without an audience. That’s where the Link Builders come in.

They’re the promoters, spreading the word about your band. They build relationships with other sites to get your content featured, creating the backlinks that are the lifeblood of SEO success.

And in the digital age, no promotion is complete without Social Media Managers.

They’re the street team, creating buzz and engaging with fans where they hang out online. They amplify your content and build your brand’s community, one post at a time.

The Sound Engineers: SEO Tools and Platforms

Behind the scenes, we have the sound engineers – the SEO tools and platforms that make sure everything is pitch-perfect.

They’re the Moz, the SEMrush, the Ahrefs of the world. They provide the data and insights that help our band make informed decisions, from keyword tracking to competitor analysis.

The Encore: Continuous Learning and Adaptation

Remember, the world of SEO is like the music industry – always evolving. Your SEO Dream Team isn’t just a group of specialists; they’re lifelong learners. They’re constantly tuning their skills, attending the metaphorical ‘SEO Woodstock’ to stay on top of trends.

The Standing Ovation: Results

When this team comes together, the results are like a standing ovation. According to Moz, SEO has the highest ROI of any marketing channel. And as Search Engine Journal reminds us, 93% of online experiences begin with a search engine. Your dream team isn’t just playing for applause; they’re playing for results.

The Final Bow

Building an SEO Tiger Team is about finding the right mix of specialists who can play in harmony. It’s about keeping the band small enough to be nimble but specialized enough to be effective.

It’s a blend of art and science, creativity and data. And when they hit the stage, they’re not just playing music; they’re making your business sing.

So, are you ready to assemble your SEO Dream Team?

Remember, the right band can turn a one-hit-wonder into a timeless classic. Let’s make your business the headliner it’s meant to be.

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Why Search Ad Extensions Matter

Why Search Ad Extensions Matter


Why Search Ad Extensions Matter

Why do search ad extensions matter? Learn how extensions like callouts, sitelinks and location info boost ad CTR by 10-15% without increasing cost.

search ad extensions make a difference

 Search engine marketing can feel like a black box sometimes.

You put in money to show ads, and get out website traffic and sales. But what happens inside that black box? Why do little details like adding extensions to your search ads matter?

What are Search Ad Extensions? 

Search ad extensions are additional pieces of information and functionality that can be added on to the basic text ads shown on Google and other search engines. They allow advertisers to take up more real estate on the search results pages and convey more useful details to searchers.

The right combination of extensions depends on your business type, industry and what information would be most useful to searchers at different stages of their customer journey. 

Do Search Ad Extensions Really Matter?

More space on the search results page leads to more clicks and traffic. Extensions like sitelinks and location information also allow searchers to quickly get answers to their questions without needing to visit your site.

For example, if I’m searching for “pizza places near me”, I might click directly on a location extension in the ad to pull up the map instead of visiting the website first. That leads to higher quality traffic for the business.

Search ad extensions can also improve the overall quality score Google assigns your ads, leading to lower prices for each click.

The better relevance your ads have through extensions, the better quality score they will achieve.

According to WordStream, ads with extensions have a 10-15% higher CTR (click-through rate) on average compared to ads without any extensions. They cite internal Google data as showing that call extensions alone can increase CTR by 5-10%.

Types of Search Ad Extensions

There are a wide variety of possible extensions, but some of the most impactful include:


Sitelinks display links to other important pages on your website, like product categories, service pages, contact pages, etc. Adding sitelinks helps searchers quickly find answers to their queries without needing to click through to your site first.

Call Extensions

A phone number can be displayed prominently and enabled for direct click-to-call from the search ads. This makes it more convenient for searchers to contact your business.

Location Extensions

These showcase your full business address, map snippet and potentially driving directions. For local businesses they build trust and help searchers easily visit your location.

Review Extensions

Adding star ratings and pull quotes from customer reviews lends credibility and social proof to your brand in the ads.

Offer Extensions

You can highlight sales, promotions and other deals to entice searchers to click through to your site

How to Choose the Right Search Ad Extension

Picking the most useful extensions depends on your business type and what searchers are looking for. 

Local service businesses should focus on call, location, direction and review extensions to make it easy for nearby customers to get in contact and visit your location.

Ecommerce sites will benefit more from sitelinks that send visitors directly to key product and category pages from the ads.

In general, put yourself in the searcher’s shoes and choose extensions that provide the most relevant information to common customer questions. Add ones that help searchers take their next action, whether calling your business, driving to your store or purchasing a product.

Do Search Ad Extensions Affect Your Cost-Per-Click?

An important consideration with adding more extensions is how they impact your advertising costs. The good news is that typically extensions either decrease your cost-per-click (CPC) or leave it unchanged.

By providing more relevant information directly in the ad, extensions tend to increase click-through rate. Since you’re getting more clicks for the same cost, CPC drops.

Extensions also boost your Quality Score, which is a metric Google uses to determine ad ranks and prices. Higher Quality Score through relevance again leads to lower CPC.

The only exception is call extensions, which technically increase CPC slightly since Google charges more for calls. But the extra expense is well worth the higher conversion rate from direct calls. 

So in short – more extensions equals more clicks at the same or lower price point in most cases. That’s a win-win for driving valuable traffic to your site and number of conversions.

Final Words on Search Ad Extensions

Search ad extensions provide an opportunity to get more value out of your text ads by appending additional useful information. Data shows that extensions boost click-through rates by 10-15% on average, without increasing costs.

The right extensions depend on your business model and customer journey. But overall they help searchers take action quickly, whether calling your business, driving to your location or purchasing products.

Don’t neglect this small but mighty detail in your PPC campaigns. Extensions convey relevance, lend credibility and enable direct actions. Over time that compounds for greater brand visibility and return on ad spend. Use them as a tool to connect with customers and move them towards conversion.

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