Many of you woke up and were hit with the Google Slap. I was too. I freaked out.
But after many weeks of testing I found out some peculiar things.
Google obviously was interested in cleaning up the tons of Made For Adsense sites, and crappy landing pages. They really do not need such type of sites in the engine. So they slapped many with the $5 and $10 bids. This left no reason for many to continue and pay these high prices for a single click. There went the list building and Adsense Arbitrage. Oh no said the crowd. But there is more.
I did some testing and found out a little more about the dreaded quality score. Now none of this is official! It is my own money being spent on testing. The first thing that kind of shocked me is how much the domain name mattered when placing landing pages. You know when Adwords does that little check of your ad content, and URL? Well this sure matters more than the stuff you are typing for the ad. Where the landing page is (not the content of the landing page) matters so much. I am not sure if some of my domain which scored poor would ever lose this ranking. It seemed that on some domains poor is ALWAYS what you will ever get. But there are some ways to improve your chances.
One thing I did was to take my landing page and remove any trace of adsense. Now I know many cannot do this. But many can! So do it.
Another example of how you can improve your chances is to take your landing page, and link to other related pages. Make a second page for a related keyword. but more importantly, you need to add four links to the landing page: about page, privacy page, sitemap and contact page.
Google loves privacy policies and sitemaps. I cannot stress this enough. If you do not have these you will not be doing things right with Google. Why fight them? Once created it is simple to link in to your landing page which gives more validity to your page…which should not just be one standalone unlined page. Google does not want one page landing pages. They want quality, linked to a whole site landing pages.
There are many other tips and ideas I came up with during my months of testing. Some work…some do not. I have made many templates and files around adwords testing especially excel. You need to track your changes (Google does) and do things slowly. If you want to read more about my experiences with Adwords, and my 6 years of online experience in Internet Marketing, why not sign up for my Rankwhere Members Club which opens September 1, 2007. If you join now, I can offer you the special price of $10 per month (normal price will be $20) which gives you access to my templates, files, documentation, software, and special member only reports. I often collaborate my information with other top marketers and pass along information to my members. If you are interested, signup using the link below to be put on the signup list today. We will only take a limited amount of these early-bird membership pricing.
Thanks
RJM
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